Substack is where smart non-fiction authors and authorpreneurs are building real audiences right now. Look, you could keep shouting into the Instagram void, or you could build an email list you actually own. Your call.

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→ Engaged communities.

→ Actual revenue.

→ Email lists they own.
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But every Substack tutorial skips strategic messaging clarity BEFORE you launch..
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Here's the secret. Your newsletter shouldn't be about your book. (I know, counterintuitive advice.)

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It should be about your book-adjacent topics. Themes around your expertise that give you endless content variety while proving you're THE person to write this book. (No more 'buy my book' emails every week.)​
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You'll craft your Newsletter North Star—the 1-2 sentences that make people think 'Oh, THAT'S what this is about' instead of clicking away confused.

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You'll get:

✓ How to identify your book-adjacent topics
✓ Newsletter North Star template (the hook that makes people subscribe)
✓ About page structure that actually converts
✓ Real examples + strategic foundation (no more YouTube rabbit holes)

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"Jen is the go-to expert for authors who want to build their brand, grow their audience, and sell more books using the power of Substack."
~ Veronica Llorca-Smith, The Lemon Tree Mindset ​
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